Methods Desk – Communication Science

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If you used Qualtrics for an online experiment, chances are that you have separate variables in SPSS for each condition of the experiment. Every respondent that was in condition one will score “1” on the variable (e.g.) “CON1″ and will be missing in (e.g.) “CON2″ and “CON3″. Likewise, every respondent that was in condition two […]

Often, you won’t be interested in the questions you ask participants as such, but you are interested in the latent construct that is indicated by a number of variables. In this case you will want to create a scale variable, constructed from your items. To do this you will take the average score of the […]

Often, you won’t be interested in the questions you ask participants as such, but you are interested in the latent construct that is indicated by a number of variables. In this case you will want to create a scale variable, constructed from your items. To do this you will take the average score of the […]

In order to choose a measure of association, you take into account the (a)symmetry of the association and the level of measurement. You can use this table to determine which measure of association is appropriate for your variables and association. When you do not know if there is a causal relationship between your two variables, […]

There is a manual available on the website of the Amsterdam Content Analysis Lab, written by dr. Knut de Swert. This manual explains step by step how to perform a reliability analysis with Krippendorff’s Alpha in SPSS. You can find the manual here: http://www.polcomm.org/amsterdam-content-analysis-lab/manuals/ First, though, you need to restructure your data in SPSS. You […]

A conceptual model is a representation of your hypotheses and the domain of your research. It specifies the units of analysis, the time and geographical location of your population the variables (concepts that vary), and the effects or correlations between the variables. The most common error in conceptual models is the difference between a mediator […]